Central Standard Lifestyle & Product Photography | Brand Photography

Product Photography for Slow Fashion Brand Central Standard Textiles & Apparel

Central Standard is slow fashion and accessories brand based in Saskatchewan. Designer Amy creates small batches of timeless pieces including clothing, accessories and home goods. Central Standard’s pieces can be found online, at local markets and through select boutiques.

We periodically shoot new additions to her collection producing a combination of lifestyle and flat lay e-commerce product images. Imagery captured is used for her website and online store, social media, in a wholesale catalogue for boutiques and other marketing materials.

Product photography for Central Standard is all about showcasing the quality, details, fit and colour. This includes wider shots on a model, and tighter detail shots of the construction to show unique elements on seams, pockets, sleeves and waistbands.

Part of Central Standard’s brand and mission is to encourage people to invest in timeless pieces that will last throughout many seasons. To do this, we capture several variations in the styling of the pieces to show the versatility. For example, pairing dresses or skirts that might typically be thought of as summer pieces with tights or other layers for cooler months.

We also capture some standard e-commerce flat-lay shots on white. This is helpful for accurately displaying the colour and texture of the fabric so buyers know exactly what to expect. Simple flat-lay shots on a white background offer a consistent and professional look.

Different types of products may lend best to different sorts of imagery. If you own a product-based business and are looking to capture your creations let’s connect! I’d love to discuss your marketing goals and how best to showcase your unique products.